Research and Markets World Digital Signage Systems Market Ability to Deliver Focused Messages to a Finely Targeted
Post on: 2011-09-05 By: admin
has announced the addition of Frost & Sullivan's new report "World
Digital Signage Systems Market" to their offering.
Ability to Deliver Focused Messages to a Finely Targeted Audience
Boost Market Prospects
The dilution of mass media and shrinking attention spans of consumers
worldwide caused by media clutter have led marketers to gravitate toward
digital signage - a medium that can influence the customer at the point
of purchase. The industry is gradually maturing with the emergence of
turnkey solution providers, development of best practices for content
creation, entry of cash-rich media conglomerates, M&A activity and the
development of standards for measuring the reach of in-store media.
Greater emphasis on content creation and on-going content strategies
bode well for the industry's prospects, notes the analyst of this
research. In order to succeed, it is critical for businesses to
understand what they are looking to accomplish with the digital signage
system by developing an audience centric approach to the content and
communication strategy.
In the past, several pilot projects in the industry failed for the
simple reason that the same content was played repeatedly in loops for a
period of months or the core message of the content was lost in the
clutter of extraneous details. Encouragingly, there is a notable change
in perception among many brand managers, content providers and network
operators who realize that TV advertisements would not be as effective
on an in-store display. Moreover, content creation costs are being
factored into the overall cost of installing and maintaining the network
at the initial stages, adds the analyst. A sign that the industry is
maturing is the growing awareness about the importance of a content
strategy and the emphasis on the creation of best practices for content.
Expert Frost & Sullivan analysts thoroughly examine the following market
sectors in this research:
Digital signage systems
Digital signage software
The following technologies are covered in this research:
For more information visit http://www.researchandmarkets.com/research/c93039/world_digital_sign
Research and MarketsLaura Wood, Senior Manager,press@researchandmarkets.comU.S. Fax: 646-607-1907Fax (outside U.S.): +353-1-481-1716
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