Reduction of IT Budgets is Holding Back Profitability of Digital Signage System Industry companiesandmarkets com
Post on: 2011-09-05 By: admin
Focused message delivery is boosting prospects in the world
digital signage systems market
Audience-centric approach to content will boost growth
signage market stabilised in 2010
The global economic downturn has had a serious impact on the digital
signage sector, according to a new report available from companiesandmarkets.com.
Growth rates in key geographic regions such as Asia, Western Europe,
Latin America and the US have all been lower than anticipated, and are
not expected to increase significantly until these economies move
further away from recession.
World Digital Signage Systems Market
http://www.companiesandmarkets.com/Market-Report/world-digital-signage-systems-market-684043.asp?prk=7c4ed5b510c1ffe12b50d9829eddaba2
Today’s consumers are bombarded with advertising
from all types of media, but the sheer volume of information available
means that many messages are lost or disregarded. The digital
signage industry has prospered because it can relay direct messages
to a targeted audience, at a key point in the buying journey – at the
point where purchases are actually made.
signage market has struggled in the wake of the recession, as
retailers have had to cut costs to cope with significantly reduced
consumer spending. The market is fragmented and highly competitive, and
difficult trading conditions have compounded the problems, forcing
industry participants to cut prices of components.
This report discusses the following market segments at length: digital
signage systems, digital
signage software, and media
players. Specific technologies addressed within the digital
signage systems research report include: media player, broadband,
Although prices have been forced down, this has had a positive effect in
terms of widening the potential market. Whereas high-tech digital
signage was once out of reach for small and medium sized
organisations, it has now become more accessible, allowing marketing and
branding staff to take advantage of a proven advertising medium.
The 101 page report, published in February 2011, provides the reader
with valuable insight into the world
digital signage systems market, including historical and forecast
information for the period 2009-2017. There is in-depth discussion of
the industry structure and value chain, companies, products, market
drivers and barriers, M&A, unit/revenue forecasts, as well as
statistical data on numbers of retail stores globally. Geographies
covered include EMEA, Asia Pacific, North America and Latin America.
http://www.companiesandmarkets.com/Market-Report/world-digital-signage-systems-market-684043.asp?prk=7c4ed5b510c1ffe12b50d9829eddaba2
ContactCompanies & MarketsPaul ChapmanPress Officeenquiries@companiesandmarkets.comLondon
(UK): +44 (0) 203 086 8600
Companies & MarketsPaul ChapmanPress Officeenquiries@companiesandmarkets.comLondon(UK): +44 (0) 203 086 8600
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