Fuji Announces Retro Style X10 Compact Camera with Larger Sensor
Post on: 2011-09-05 By: admin
Fujifilm officially unveiled a smaller, companion digital camera to its retro-style X100
this morning: the 12-megapixel Fuji X10. The Fuji X10 uses a larger
2/3-inch EXR CMOS sensor that’s designed to shoot higher quality images
in low light.
The Fuji X10 camera, which is scheduled to go on sale in November at
an as-yet undisclosed price, also has an attached (i.e.
non-interchangeable) 4x zoom lens (28-122mm) manual zoom lens that’s
capable of achieving a maximum aperture of f/2.0 at the wide end. At the
telephoto end, its maximum aperture is f/2.8.
But where the Fuji X100 was aimed more at advanced photographers and
pros, the smaller X10 is more for the prosumer or photo enthusiast
crowd, said David Troy, a director of marketing at Fujifilm.
“It’s solid and lightweight,” Troy said of the X10. “And it’s
configured in a way that really goes to the enthusiast or to someone who
has a passion for photography.”
The 2/3-inch sensor is an unusual one, larger than what’s in a
typical point-and-shoot camera but smaller than the digital SLR-size
APS-C sensor that’s in the X100, Troy said.
Other
notable specs on the Fuji X10 including it’s shooting speed: 7 frames
per second (fps) at full resolution or 10fps at medium resolution.
Shutter lag is rated by Fuji at 1/100th of a second. Start time to first
shot on the X10 is under a second, according to Fuji.
“Everything about his camera just screams, never miss a shot,” Troy
said, while noting that the camera’s twist-barrel manual zoom “makes it
extremely fast and extremely precise.”
What enthusiasts and even some pros
looking for small throw-in-the-bag camera will likely also find
appealing about the Fuji X10 is its sturdy, retro-style design that
appears to be a deliberate take-off on its bigger brother, the X100.
The all-black Fuji X10 is built from light yet durable die-cast
magnesium alloy and features an upper control deck with mode dials and
an aluminum milled, textured finish lens ring. It weights 12.3 ounces
with the battery and SD memory card installed.
The
announcement of the Fuji X10 had been a loosely guarded secret over the
last few weeks. Though the camera was officially announced this
morning, news and images of the X10 have leaked out on the Internet for
about a month.
More info in the press release below.
PRESS RELEASE
FUJIFILM ANNOUNCES THE NEW PREMIUM COMPACT FUJIFILM X10
DIGITAL CAMERA: LARGE SENSOR, BRIGHT LENS AND WIDE OPTICAL VIEW FINDER N
A RETRO BLACKOUT DESIGN
FUJIFILM X10 Features a 2/3” EXR CMOS Sensor with a Maximum F2.0 Aperture and 4x Manual Zoom
Valhalla, N.Y., September 1, 2011 – FUJIFILM North America
Corporation today announced the all new premium compact FUJIFILM X10
digital camera, featuring a new larger 2/3” 12 megapixel EXR CMOS sensor
and a bright, high-definition FUJINON1 F2.0 wide-angle to F2.8
telephoto, 4x manual zoom lens (28-112mm)2 with a proprietary Super EBC
(Electron Beam Coating) that produces superb image quality from edge to
edge.
The sleek X10 is a sophisticated compact digital camera that follows
in the footsteps of the multi-award winning FUJIFILM X100, and it now
combines a trim and refined blackout design, an easy-to-use manual
barrel zoom lens and a traditional optical viewfinder with a wide 20°
field of view for exceptional image composition.
The X10’s stunning body is built from lightweight, yet ultra strong,
die-cast magnesium alloy and has an upper control deck with mode dials
and an aluminum milled, textured finish lens ring. The 4x manual zoom
lens ring doubles as an on/off power switch, ensuring fast start times
to capture even the most fleeting shooting scenario.
“Fujifilm
is dedicated to elevating the art of digital photography, and the X10
premium compact underscores that commitment by offering first-class
image quality, beautiful styling and the innovative technology that
exceeds consumers’ expectations,” said Go Miyazaki, division president,
Imaging and Electronic Imaging Divisions, FUJIFILM North America
Corporation.
“The X10’s thoughtfully laid out design, large EXR CMOS sensor,
bright lens and manual zoom make it an outstanding choice when image
quality simply cannot be compromised.”
Exceptional Image Quality
The X10 features a newly-developed, larger 2/3″ 12 megapixel EXR CMOS
sensor that combines Fujifilm’s proprietary EXR technology with CMOS
technology to provide bright, sharp images in all shooting conditions.
The intelligent EXR CMOS sensor automatically selects the optimum
shooting mode from a total of 99 different variations to capture every
type of scene perfectly, even in the most difficult photography
situations.
The X10’s EXR CMOS sensor selects the optimum shooting mode for any lighting situation:
• SN (Signal to Noise) High Sensitivity and Low Noise – produces
clear and sharp high-sensitivity images while keeping noise levels low,
which is ideal for capturing night scenes or indoor situations with poor
lighting.
• DR (Dynamic Range) Wide Dynamic Range – delivers an increased
dynamic range (up to 1600%) to deliver rich gradations and detail in
both shadows and highlights.
• HR (High Resolution) – takes full advantage of the 12 megapixel
resolution to reproduce the finest details in landscape and portrait
scenes, perfect for use on bright clear days.
The X10’s fast EXR processor also delivers high-speed continuous shooting –
up to 7 frames per second – at the full 12 megapixel resolution (L
size), and 10 frames per second at the reduced resolution M size.
Bright Optical System
The X10 features a newly-developed high-definition FUJINON 4x manual
zoom lens (28-112mm) with a Super EBC (Electron Beam Coating) that
achieves superb image clarity from edge to edge. By treating all of the
lens elements with the multilayer Super EBC, the X10 expertly reduces
ghosting and lens flare and delivers an impeccably sharp image.
The lens consists of 11 glass lens elements in 9 groups, including 3
aspherical glass lens elements (6 sides) and 2 extra-low dispersion lens
elements. Together with its wide-angle maximum aperture of F2.0 to a
maximum telephoto aperture of F2.8, the X10 delivers beautiful, bright
images with outstanding clarity.
In its spacious glass optical viewfinder, the X10 uses an arrangement
of 3 aspherical lenses plus a special 2 glass prism configuration to
give the photographer a composition experience that is marked by
superior brightness and superb field of view with its extra wide 20°
viewing angle.
X10 Premium Shooting Experience
In less than one second, photographers can be ready to shoot in almost
any situation thanks to the X10’s power switch that has been aptly
integrated into the manual zoom barrel. This smart and simple design
feature allows faster photography response times and helps to avoid
missed photo opportunities.
Once ready to shoot, the X10’s all-metal lens barrel and smooth zoom
rotation helps you compose photos quickly and easily, and its remarkably
quick shutter-release lag time of approximately 0.01 seconds lets you
capture even the most momentary of photography scenarios.
The X10 also features a newly developed Optical Image Stabilization
mechanism that all but eliminates motion blur by maximizing sensor
performance, and its 49-point matrix contrast auto focus provides
high-speed and high-precision focusing thanks to the fast CMOS
capabilities and the advanced EXR Processor system.
The X10’s lens is capable of taking super-macro shots as close up as
1cm, and combined with its 7-blade aperture, the X10 generates a
stunning soft-focus “bokeh” effect that makes it the ideal choice for
shooting perfect portraits.
The X10 is proudly manufactured in Japan, and as a mark of true
quality, it prominently features the words “made in Japan” along the
rear of the chassis near the viewfinder.
X10 Key Features:
• 4x manual optical zoom featuring Fujifilm’s new Intelligent Digital
Zoom technology that doubles telephoto capabilities and provides up to
8x zoom
• Fast power start-up; the X10 is fully ready to shoot in
approximately 0.8 seconds using the on/off power switch built into the
lens ring (must be in Quick Start mode)
• High-contrast and wide viewing-angle 2.8″ 460K dot high contrast
LCD screen that provides excellent viewing even outdoors and in bright
sunlight
• Diverse manual shooting modes that can be selected according to
scene type (Program / Aperture Priority / Shutter Speed Priority /
Manual)
• Four diverse auto bracketing functions for exposure, ISO sensitivity, dynamic range and film simulation
• RAW shooting and in-camera RAW processing (SilkyPix RAW conversion software supplied in-box)
• Best-in-class3 1080p Full HD movie recording capabilities
• Film Simulation Modes (eight setting are available, including Velvia / PROVIA / ASTIA)
• Manual pop-up flash with a range of 7 meters (approximately 23 feet)
• Electronic horizon leveling gauge to ensure that the camera is
being held level, and histogram display to check image gradation
• Motion Panorama 360° for seamless 360-degree panoramic shooting
Premium Accessories
To perfectly complement the look and first-class feel of the X10 camera
body, the following premium accessories will be available:
• Case – a retro-style “quick shot” case with matching strap made from luxurious leather (LC-X10)
• Lens Hood – precision milled from metal, the lens hood with adapter
ring is also compatible with commercially sold 52mm filters and lens
caps (LH-X10)
• TTL Flash – Fujifilm External Automatic Flashes EF-20 (Guide
Number:20) and EF-42 (Guide Number:42) are compatible with the X10
The X10 will be available in early November 2011.
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